Free course helps business make good first impressions

Tuesday, 24 July

A new course, First Impressions Mean Business, is being offered in early August to local businesses for free.

The training is being delivered by the ARA Retail Institute in collaboration with Lismore City Council, the Office of the NSW Small Business Commissioner and the Lismore Chamber of Commerce to help businesses improve their visual merchandising and reap the rewards.

First Impressions Mean Business will teach business owners and operators the foundations and steps to successfully design and merchandise a retail store to showcase products and drive strong commercial return.

“We will help participants understand the simple standards that help to make a store stand out and be easily shopped by a busy and distracted customer,” Council’s Economic Development Manager Tina Irish said.

“We will be helping businesses to understand the power of visual merchandising, understand your shopfront’s secret weapon, unlock your shopfront’s potential, impact customers with your display and maximise sales.

“Presentation is absolutely key to attracting customers and it’s important to understand the basic elements of what makes visual merchandising work. You can’t make money unless you can get customers through the door.”

First Impressions Mean Business will be held in Lismore from 7-8 August 2018.

There will be an evening session at the Lismore Workers Club from 5.30pm on Tuesday, 7 August followed by individual consultancies on Wednesday, 8 August for a select number of participants. Food will be provided at the evening session.

Key learnings are as follows:

  • Planning for great store design and effective use of merchandising tools.
  • Building a logical store layout to generate traffic flow and turn the stock.
  • Designing and sourcing effective branding and signage.
  • Highlighting windows to generate attention and ROI.

Places are limited and businesses are encouraged to book early at

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