Lismore Promotion Program - Business Plan 2010 - 2011
The Lismore Business Promotion Program (LBPP) is a partnership between business, Council and the community, funded by the Special Business Rate Variation Levy (SBRVL). The SBRVL is governed by the Lismore Business Promotion Panel and administered by Lismore City Council. The purpose of the SBRVL promotion funding is to ensure Lismore retains its function as a regional centre, with the revitalisation of the City Centre identified as being the key to this objective.
The SBRVL is levied annually on all business properties in the Lismore Urban Area to fund the Lismore Business Promotion Program. For the financial year 2010 - 2011, there are 1,082 rated property owners and an estimated 2,990 registered businesses in the Lismore Urban Area, directly and indirectly contributing to the budget which funds the program.
The Lismore Business Promotion Panel oversees and provides guidance to the City Centre Manager (CCM). The CCM is responsible for projects contained within the Lismore Promotion Program's Business Plan year-to-year, and is also charged with carrying out the more strategic and long term process of City Centre Revitalisation.
The Lismore Business Promotion Program has an annual budget of approximately $360,000 and is responsible for a comprehensive range of activities, including:
- Year-round advertising, marketing and promotions;
- Coordination of major events, markets, music, entertainment and activities in the city centre;
- Place-making and place management; and
- Effective use and dissemination of the 'Lismore-come to the heart' brand.